ENGAGE WITH NEW OR EXISTING CUSTOMERS
What stories do your customers read the most when you connect with them?
The majority of businesses tell the “10% off” story. But how many are talking about 'how to win a drive in Will Fairclough's race car' or 'free VIP hospitality at the British Mini Challenge race meetings with each purchase of…' or 'see what happened when customer X was taken for a passenger ride in a race car'...
Being able to differentiate your brand will boost your bottom line and create a buzz about your company.